Not Bloody Normal – a campaign to end abnormal period pain.

2019

Creative, Communication design

Honourable Mention, UTS TD School

'Not Bloody Normal' is a health awareness and education campaign concept that I co-developed as a capstone project at UTS. Motivated by the fact that, on average, period-related health conditions can go undiagnosed for 10 years, Not Bloody Normal aims to shorten diagnosis times and increase research in this area.

Over 3 months my team and I prototyped a campaign, which we presented in a student showcase to industry members in 2019. The project received an honourable mention, and piqued the interest of former Australian Sex Discrimination Comissioner, Elizabeth Broderick AO.

I acknowledge the Cabrogal people of the Darug Nation, the traditional custodians of the land where I live and work. I pay my respect to their Elders past, present and emerging.