Period pain – lots of people experience it, but some pain is not bloody normal. Like endometriosis, a life-altering condition which affects 10% of wom*n worldwide, yet can go undiagnosed for 10 years.
Recognising that severe period pain is a real problem with little attention, I worked with a transdisciplinary team to prototype an awareness and education campaign that seeks to stop normalising the symptoms of period-related health conditions. The Not Bloody Normal campaign focuses on improving people's awareness of these conditions, as a starting point for shortening the time to diagnosis and increasing research in this area.
Over a period of 3 months, my key role was to develop a minimum viable product version of the campaign website, and begin building out a stakeholder engagement plan. We presented a complete prototype of the campaign at the BCII Market Day in October 2019.
Phebe Bianca Raviraj & Gabby Head
Honourable Recognition, UTS Faculty of Transdisciplinary Innovation
I acknowledge the Cabrogal people of the Darug Nation, the traditional custodians of the land where I live and work. I pay my respect to their Elders past, present and emerging.
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