The Customer Experience Company (CEC) needed to refresh their website to reflect an updated service offering and market positioning.
Coinciding with a recent strategic update, the upcoming launch of a new service offering and the company's 20th birthday, CEC's goal was to design, test and launch an improved, minimum viable product (MVP) version of their website as soon as possible.
Splitting my time as a Designer, Researcher, and Front-end Developer, I led a 12-week research and redesign process with CEC's leadership and brand team.
Given CEC's expertise in digital design and low-code development, we took a similarly design-led, iterative approach to this project. We used:
Future-state designs were created iteratively, starting with the website's information architecture, before progressing to low-, mid- and high-fidelity mockups. By designing in sprints, and testing with customers and stakeholders at each stage, we maintained a constant focus on end-user desirability and the feasibility of our designs.
Leveraging CEC's expertise in low-code/no-code development, I built the final website in Webflow, utilising the Client First framework to ensure new design patterns could be reused when creating new content, speeding up future development.
The result was a refreshed website that has allowed CEC to practice what they preach and provide a better website experience for their clients.
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