Year
2019

Role
Resarch
Ideation
Front-end development

Not Bloody Normal →

Period pain – lots of people experience it, but some pain is not bloody normal. Like endometriosis, a life-altering condition which affects 10% of wom*n worldwide, yet can go undiagnosed for 10 years.

Recognising that severe period pain is a real problem with little attention, I worked with a transdisciplinary team to prototype an awareness and education campaign that seeks to stop normalising the symptoms of period-related health conditions. The Not Bloody Normal campaign focuses on improving people's awareness of these conditions, as a starting point for shortening the time to diagnosis and increasing research in this area.

Over a period of 3 months, my key role was to develop a minimum viable product version of the campaign website, and begin building out a stakeholder engagement plan. We presented a complete prototype of the campaign at the BCII Market Day in October 2019.

Outdoor campaign designed by Phebe Bianca Raviraj

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'The Problem' campaign video

Market Day installation

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A participant adding a card to the wall of period questions and experiences.
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Acknowledgements

Team
Phebe Bianca Raviraj
Gabby Head

Mentor
Lindy Jones

Awards
Honourable Recognition from the Faculty of Transdisciplinary Innovation

All Projects

PlottFacilitating better deliberation with KJA

Not Bloody NormalProject type

Communist Manifesto 2.0Web Design, Front-End Development

Mai KanaStorytelling, Experience Design